Posts By: Mel

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    UNEP | World Under Water

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    CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home?  World Under Water lets users type any location to see how rising sea levels would affect them. People can also take action by calculating and… Read more »

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    HP | Ultra Print Pranks

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    This campaign was built on the simple thought that it’s hard to resist watching a prank. So to help demonstrate the benefits of HP’s new Ink Tank printer, we created a series of pranks which are only possible with the HP Ink Tank. Each video highlights a different key feature: high quality printing, high volume printing and… Read more »

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    Chili’s | Taste The Southwest

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    Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal…. Read more »

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    Micra | Savvy with Space

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    From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car! Agency: TBWA\RAAD

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    Band-Aid | The Truth Heals

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    Across China, Japan, Australia and Korea, consumers and even healthcare professionals believe in different wound care myths. Many think that airing out a wound helps to heal it faster; others believe that scabs are a sign of healing. Research told us that each respective country had their own myth which was hurting sales numbers. So to help Band-Aid dispel… Read more »

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    GE | Hold Your Breath

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    In a hospital neonatal intensive care unit, the first few seconds of a baby’s life can mean life or death. In Saudi Arabia, GE Healthcare trains medical professionals in advanced skills like neonatal resuscitation, helping neonatal babies to establish normal respiratory functions. Having been responsible for the digital GE account, I helped spearhead the GE KSA Saudi… Read more »

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    HP | Rush Dad

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    Many families across APJ don’t have a printer at home. Parents depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP… Read more »

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    HP | On a Mission

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    The new HP Ink Tank with wireless printing gives small business owners across APJ high volume printing at a low cost. Research told us that travel (India, SEA) and property agencies (China) were the key businesses to target. This video shows how small business owners can expand their business to a much broader clientele with the… Read more »

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    Nissan | Househunter Test Drive

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    A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your… Read more »

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    HP | Song About Space

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    A collaboration with Jakarta Beatboxer, Reese Lansangan, Gin Lam and Benzilla as they flip the flexible HP x2 to the tunes of a song about space. This was a very cost-effective video designed for online viewing to demonstrate ‘screenception’ and how x2 delivers four handy modes for the price of one. Agency: BBDO Proximity Singapore Creative… Read more »