Posts By: Mel

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    HP | Start to Finish

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    A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Being a music fan, I was really happy with the composition by… Read more »

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    GE | Hold Your Breath

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    In a hospital neonatal intensive care unit, the first few seconds of a baby’s life can mean life or death. In Saudi Arabia, GE Healthcare trains medical professionals in advanced skills like neonatal resuscitation, helping neonatal babies to establish normal respiratory functions. Having been responsible for the digital GE account, I helped spearhead the GE KSA Saudi… Read more »

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    Nissan | Househunter Test Drive

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    A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your… Read more »

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    Micra | Savvy with Space

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    From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car! Agency: TBWA\RAAD

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    HP | Ultra Print Pranks

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    Each video highlights a different key feature of the HP Ink Tank: high quality printing, high volume printing and wireless printing. Videos ran in both Spanish and Portuguese for the LATAM market. Agency: BBDO Singapore Creative Director: Melanie Clancy Director: Warren Klauss Production Company: Two Oceans Agency Producer: Jackie They Sound: Songzu See entire campaign:

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    HP | Rush Dad

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    Many families across APJ don’t have a printer at home. Parents depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP… Read more »

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    HP | On a Mission

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    The new HP Ink Tank with wireless printing gives small business owners across APJ high volume printing at a low cost. Research told us that travel (India, SEA) and property agencies (China) were the key businesses to target. This video shows how small business owners can expand their business to a much broader clientele with the… Read more »

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    Chili’s | Taste The Southwest

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    Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal…. Read more »

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    HP | Song About Space

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    A collaboration with Jakarta Beatboxer, Reese Lansangan, Gin Lam and Benzilla as they flip the flexible HP x2 to the tunes of a song about space. This was a very cost-effective video designed for online viewing to demonstrate ‘screenception’ and how x2 delivers four handy modes for the price of one. Agency: BBDO Proximity Singapore Creative… Read more »

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    FedEx | Solutions Powered By People

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    With competition rising in the shipping industry, FedEx needed to show SME owners that they do more than deliver a package from A to Z. Budget was limited. So contextual, bite-sized content that showed FedEx Solutions Powered by People in action was the answer. The three videos received a great response on Facebook and over 4.5 million views… Read more »