Posts By: Mel

  • Uncategorized

    FedEx | Solutions Powered By People

    Posted on by

    With competition rising in the shipping industry, FedEx needed to show SME owners that they do more than deliver a package from A to Z. Budget was limited. So contextual, bite-sized content that showed FedEx Solutions Powered by People in action was the answer. The three videos received a great response on Facebook and over 4.5 million views… Read more »

  • Uncategorized

    HP | Start to Finish

    Posted on by

    A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Being a music fan, I was really happy with the composition by… Read more »

  • Uncategorized

    RSAF | Rise As One

    Posted on by

    This creative digital solution was created as part of a pitch to the Royal Singapore Air Force. The brief? To connect young potential recruits with the specific opportunities within the Air Force, to engage them with a new way to explore these opportunities, and to convert these prospects through popular digital platforms. Agency: BBDO Proximity Singapore

  • Uncategorized

    Panadol | Fast Forward Pain Away

    Posted on by

    It’s almost a decade old now, but this online advertising campaign for Panadol Actifast is still listed as one of the best banner campaigns on several sites across the internet. The three executions reveal how Panadol helps you clear your head and fast forward pain away easily and efficiently with Panadol Actifast. Recognized across several shows including Cannes. Design by Marcus Silva… Read more »

  • Uncategorized

    Volvo | Safe and Style

    Posted on by

    This was a small, hard-working project that managed to do some good. Many young people do not wear seatbelts in the Middle East. Safe & Style looked at how much fashion has changed since 1959, the anniversary of the seatbelt, and gave young people a fresh new reminder to always buckle up. The most shocking part of working on this campaign… Read more »

  • Uncategorized

    Nissan | Create Your Terrain

    Posted on by

    To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. This concept was completed internally – without… Read more »

  • Uncategorized

    Temasek | The Great Singapore Replay

    Posted on by

    Singapore has a rich, but also a bumpy music history. Today’s artists are breaking new ground in ways that weren’t possible for their predecessors. Here’s how we turned up the volume on made-in-Singapore music – past, present and future and put Temasek’s values into action. The award-winning integrated campaign included innovative social formats along with the web series,… Read more »

  • Uncategorized

    Visa | Hover Finger

    Posted on by

    eCommerce was growing rapidly across Asia, but many shoppers were abandoning their shopping carts due to security fears. People hesitated before they clicked the “BUY” button – so we gave this moment of hesitation a name – Hover Finger. The eCommerce campaign was shortlisted for a few effectiveness awards such as the AMEs. Agency: BBDO Proximity… Read more »

  • Uncategorized

    Standard Chartered Bank | UAE Food Explorer

    Posted on by

    Several years ago in the United Arab Emirates, eating out felt like the national pastime. But despite a 15% Cashback, people weren’t using their Standard Chartered cards when the bill arrived. The bank wanted to increase existing cardholder spends and generate new ones. Short-lived, tactical dining offers were EVERYWHERE at this time. Foodie conversations around the diverse local eateries across… Read more »

  • Uncategorized

    Standard Chartered Bank | Random Road

    Posted on by

    To get more people on board with car insurance from Standard Chartered Bank, we needed to compete in a cluttered media landscape where press ads and outdoor reigned supreme. The Random Road is the first driving game ever to be controlled by messages from the Twittersphere. It takes everything from pop culture trends to rants… Read more »