Posts By: Mel

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    Mobil1 | Carfu

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    Carfu was designed to connect everyday drivers across China, India and Thailand with legendary Fernando Alonso and show how nothing beats a car powered by Mobil1™.  Cars meet kung fu as Alonso takes on the bad guys in this high-octane display of agility, precision and fluidity. I got involved at concept stage to help create and sell in the concept while also leading… Read more »

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    Scrabble | Battle Captcha

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    The Scrabble Championships were coming to the Gulf. So how do you get people to try out for the competition without a marketing budget? The answer was simple. Go to where the Scrabble enthusiasts play online and get their attention. Battle Captcha hijacks an online convention – the ubiquitous captcha – and transforms it into something unexpected…. Read more »

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    HP | Homework Hacks

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    In several markets across APJ, mom is the primary caregiver when it comes to her child’s education. Homework Hacks is an online platform plus social content designed to build favourability by impacting sentiment. It offers tips to help enhance a children’s learning, proving that HP is dedicated to helping mom help her child shine. Agency: BBDO Proximity Singapore

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    Red Tomato | VIP Fridge Magnet

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    All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it… Read more »

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    GE | Attack of the Veg Mondays

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    Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research tells us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both… Read more »