A collaboration with Jakarta Beatboxer, Reese Lansangan, Gin Lam and Benzilla as they flip the flexible HP x2 to a song about space, demonstrating how the device delivers four handy modes for the price of one.
Country: Singapore
Agency: BBDO Singapore
Digital, social
With competition rising in the shipping industry, FedEx needed to show SME owners that they do more than deliver a package from A to Z. Budget was limited. So contextual, bite-sized content that showed FedEx Solutions Powered by People in action was the answer. The three videos received a great response on Facebook and over 4.5 million views on YouTube (across 4 languages), with viewers completing more than 95% of the video – well above YouTube benchmarks.
Country: China (Hong Kong)
Agency: BBDO Singapore
Volvo was celebrating the 50 year anniversary of the 3-point seatbelt in a country… where many young people still weren’t buckling up. Rather than boring young people with seatbelt stats, we looked at the ever-changing fashions worn underneath them. The low budget campaign Safe & Style gave young people a fresh new reminder to always buckle up and was awarded Campaign Magazine’s Integrated Campaign of the Year.
Country: United Arab Emirates
Agency: Memac Ogilvy Dubai
Integrated
To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win.
Country: Online (Global)
Agency: TBWA\RAAD
Digital, social
eCommerce was growing rapidly across Asia, but many shoppers were abandoning their shopping carts due to security fears. Consumers across Asia Pacific hesitated before they clicked the “buy” button – so we gave this moment of hesitation a name – Hover Finger, and showed consumers that as long as they pay with Visa, they are #AlwaysProtected.
Countries: APAC
Agency: BBDO Singapore
Digital, social
From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner so clever with space, you can use the ad to sell your car!
Country: United Arab Emirates
Agency: TBWA\RAAD
Digital, social
In several markets across APJ, mom is the primary caregiver when it comes to her child’s education. Homework Hacks is an online platform plus social content designed to build favourability by impacting sentiment. It offers tips to help enhance a children’s learning, proving that HP is dedicated to helping mom help her child shine.
Agency: BBDO Proximity Singapore
Digital, social
[rev_slider HPHomeworkHacks]
It’s almost a decade old now, but this online advertising campaign for Panadol Actifast is still listed as one of the best banner campaigns on several sites across the internet. The three executions reveal how Panadol helps you clear your head and fast forward pain away easily and efficiently with Panadol Actifast.
Country: Dubai
Agency: Ogilvy
Digital