Many families across APJ don’t have a printer at home. Parents depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP wireless printer. This ad was created for three different markets across APJ along with a 15-second pre-roll called Rush Kid.
Agency: BBDO Singapore
Creative Director: Melanie Clancy
Director: Angel Gracia
Production Company: AppleBox Asia
Agency Producer: Jackie They