Research told us that each respective country had their own myth which was hurting sales numbers. So to help Band-Aid dispel these myths, we created The Truth Heals, a product campaign (infographics, interactive educational content, Instagram and interactive display ads) to educate consumers that Band-Aid covered wounds heal faster and have fewer scars.
Agency: Zeno Group
Executive Creative Director: Melanie Clancy
Senior Art Director: Tan Ze Jian
Video Production: Mummu