Band-Aid | The Truth Heals


Across China, Japan, Australia and Korea, consumers and even healthcare professionals believe in different wound care myths. Many think that airing out a wound helps to heal it faster; others believe that scabs are a sign of healing.

Research told us that each respective country had their own myth which was hurting sales numbers. So to help Band-Aid dispel these myths, we created The Truth Heals, a product campaign (infographics, interactive educational content, Instagram and interactive display ads) to educate consumers that Band-Aid covered wounds heal faster and have fewer scars.

Agency: Zeno Group
Executive Creative Director: Melanie Clancy
Senior Art Director: Tan Ze Jian
Video Production: Mummu

Written by Mel