Temasek | The Great Singapore Replay

Singapore has a rich, but also a bumpy music history. Today’s artists are breaking new ground in ways that weren’t possible for their predecessors. Here’s how we turned up the volume on made-in-Singapore music – past, present and future and put Temasek’s values into action. The award-winning integrated campaign included innovative social formats along with the web series, website, digitally-led activation, outdoor and live concert. A heartfelt thanks to all the talented artists who were so generous with their time and talents. Give them a listen and check out the series at

Agency: Zeno Singapore
Executive Creative Director: Melanie Clancy
Art Directors: Wilson Foong (Lead) & Tan Ze Jian
Copywriter: Dave Tai
Junior Designer: Junjie Too
Production Company: freeflow productions
Director: Leo Poloniecki
Sound: Song Zu
Partner: Getai Group

Written by Mel