Red Tomato | VIP Fridge Magnet

All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.

Agency: TBWA\RAAD Dubai

Written by Mel