Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal. This is the first and last country song I have ever written (the song is inspired by Hey Good Lookin’ by Hank Williams), and it was a lot of fun.
Agency: Memac Ogilvy Dubai