Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research tells us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both arabic and english, Adventures of the Al Khairat family provided stories, tips and recipes for family nutrition. Published on the app store. Winner at the Dubai Lynx and Effies. Hungarian animator and character designer Terjek Zsofi was responsible for the unique style.