To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. This concept was completed internally – without a digital production company. It proves that small, tight teams can sometimes work magic when the budget is tight.