Scrabble | Battle Captcha

The Scrabble Championships were coming to the Gulf. So how do you get people to try out for the competition without a marketing budget? The answer was simple. Go to where the Scrabble enthusiasts play online and get their attention.

Battle Captcha hijacks an online convention – the ubiquitous captcha – and transforms it into something unexpected. It doesn’t make you type in gibberish to verify you’re human. Instead, It challenges you to demonstrate your power with WORDS. This campaign was covered on Digital Buzz Blog, and was one of first ads to do something truly unique with captchas. Winner at the Dubai Lynx.

Agency: TBWA\RAAD

Written by Mel