This was a small, hard-working project that managed to do some good. Many young people do not wear seatbelts in the Middle East. Safe & Style looked at how much fashion has changed since 1959, the anniversary of the seatbelt, and gave young people a fresh new reminder to always buckle up. The most shocking part of working on this campaign was doing the vox-pops for the case study at a local university. So many young people proudly admitted that they do not buckle up!
Safe & Style was awarded at the Dubai Lynx, Effies and Campaign Magazine Integrated Campaign of the Year.
Agency: Memac Ogilvy Dubai