Posts Tagged: Dubai Lynx

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    Chili’s | Taste The Southwest

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    Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal…. Read more »

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    Micra | Savvy with Space

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    From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car! Agency: TBWA\RAAD

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    Nissan | Househunter Test Drive

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    A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your… Read more »

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    Panadol | Fast Forward Pain Away

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    It’s almost a decade old now, but this online advertising campaign for Panadol Actifast is still listed as one of the best banner campaigns on several sites across the internet. The three executions reveal how Panadol helps you clear your head and fast forward pain away easily and efficiently with Panadol Actifast. Recognized across several shows including Cannes. Design by Marcus Silva… Read more »

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    Volvo | Safe and Style

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    This was a small, hard-working project that managed to do some good. Many young people do not wear seatbelts in the Middle East. Safe & Style looked at how much fashion has changed since 1959, the anniversary of the seatbelt, and gave young people a fresh new reminder to always buckle up. The most shocking part of working on this campaign… Read more »

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    Nissan | Create Your Terrain

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    To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. This concept was completed internally – without… Read more »

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    Standard Chartered Bank | UAE Food Explorer

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    Several years ago in the United Arab Emirates, eating out felt like the national pastime. But despite a 15% Cashback, people weren’t using their Standard Chartered cards when the bill arrived. The bank wanted to increase existing cardholder spends and generate new ones. Short-lived, tactical dining offers were EVERYWHERE at this time. Foodie conversations around the diverse local eateries across… Read more »

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    Scrabble | Battle Captcha

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    The Scrabble Championships were coming to the Gulf. So how do you get people to try out for the competition without a marketing budget? The answer was simple. Go to where the Scrabble enthusiasts play online and get their attention. Battle Captcha hijacks an online convention – the ubiquitous captcha – and transforms it into something unexpected…. Read more »

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    Red Tomato | VIP Fridge Magnet

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    All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it… Read more »

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    GE | Attack of the Veg Mondays

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    Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research tells us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both… Read more »