Posts Tagged: Effie

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    Nissan | Househunter Test Drive

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    A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your… Read more »

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    Volvo | Safe and Style

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    This was a small, hard-working project that managed to do some good. Many young people do not wear seatbelts in the Middle East. Safe & Style looked at how much fashion has changed since 1959, the anniversary of the seatbelt, and gave young people a fresh new reminder to always buckle up. The most shocking part of working on this campaign… Read more »

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    Nissan | Create Your Terrain

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    To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. This concept was completed internally – without… Read more »

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    Visa | Hover Finger

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    eCommerce was growing rapidly across Asia, but many shoppers were abandoning their shopping carts due to security fears. People hesitated before they clicked the “BUY” button – so we gave this moment of hesitation a name – Hover Finger. The eCommerce campaign was shortlisted for a few effectiveness awards such as the AMEs. Agency: BBDO Proximity… Read more »