Entries by tunaclancy

World Under Water, UNEP

CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The […]

VIP Fridge Magnet, Red Tomato

Pizza delivery at the push of a button All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge […]

Start to Finish, HP

A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Please note: this ad did not run in english, the english VO […]

福 Fus, Netflix

During Chinese New Year, cutouts of characters like 福 (Good Fortune) and 寿 (Longevity) called ‘fus’ are pasted on walls across Chinese households for good luck. Most are pasted upside-down because an “upside-down Fu” sounds nearly identical to the phrase “Good luck arrives”. So we matched Netflix Originals with Chinese New Year themes of 財 Wealth […]

The Truth Heals, Band-Aid

Across different markets in Asia Pacific, consumers and even healthcare professionals believed in specific wound care myths which were hurting sales numbers for Band-Aid. The Truth Heals convinces more consumers to cover more wounds with Band-Aid by showing them that covered wounds heal faster and have fewer scars than their competitors, including mother nature. Infographics, […]

Motherhood, GE

In Saudi Arabia, GE works in partnership with the government to train professionals in building the future of energy, healthcare and transport. A content series entitled GE Hewar (Hewar means conversation in Arabic), and these two films (Motherhood and People Power) humanize this partnership and share how GE impacts society across the Kingdom, Country: Saudi […]

The Great Singapore Replay, Temasek

Singapore has a rich, but bumpy music history. Home-grown artists are breaking new ground in ways that weren’t possible for older generations. To connect Temasek with a wider audience, we turned up the volume on made-in-Singapore music – past, present and future. The result: the Great Singapore Replay, an annual program and event that bridges […]

Squadcast, Clean & Clear

As part of the Clean & Clear always-on content plan, Squadcast engages newbie audiences across India, Thailand and Indonesia. Newbies in these markets often live in multi-generational households, where privacy is at a premium. Some may even share a mobile phone with their parents, and many parents follow them on social platforms! Squadcast gives newbies […]

Find Your Strength, Shiseido

The brief was to localize the global Shiseido #FindYourStrength campaign across retail, print, web and social in a way that would resonate with women across Singapore and be cost-effective to produce. Survey research told us that when women in Singapore think of beauty, they do not think of strength. So we found a spokeswoman who […]

Rush Dad, HP

Many families don’t have a printer at home. They depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP wireless printer.  […]