During Chinese New Year, cutouts of characters like 福 (Good Fortune) and 寿 (Longevity) called ‘fus’ are pasted on walls across Chinese households for good luck. Most are pasted upside-down because an “upside-down Fu” sounds nearly identical to the phrase “Good luck arrives”. So we matched Netflix Originals with Chinese New Year themes of 財 Wealth […]
Across different markets in Asia Pacific, consumers and even healthcare professionals believed in specific wound care myths which were hurting sales numbers for Band-Aid. The Truth Heals convinces more consumers to cover more wounds with Band-Aid by showing them that covered wounds heal faster and have fewer scars than their competitors, including mother nature. Infographics, […]
In Saudi Arabia, GE works in partnership with the government to train professionals in building the future of energy, healthcare and transport. A content series entitled GE Hewar (Hewar means conversation in Arabic), and these two films (Motherhood and People Power) humanize this partnership and share how GE impacts society across the Kingdom. Country: Saudi […]
As part of the Clean & Clear always-on content plan, Squadcast engages newbie audiences across India, Thailand and Indonesia. Newbies in these markets often live in multi-generational households, where privacy is at a premium. Some may even share a mobile phone with their parents, and many parents follow them on social platforms! Squadcast gives newbies […]
Many families don’t have a printer at home. They depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP wireless printer. […]
Car-fu is cars meet kung fu as Fernando Alonso takes on the bad guys in this high-octane display of agility, precision and fluidity. This social campaign was to promote a slightly more premium synthetic motor oil. Countries: China, India and ThailandAgency: BBDO SingaporeTVC, digital, social
In today’s digital world, the importance of a great printer is oftentimes forgotten. But a good prank? Never. HP Print Pranks shows that the HP Ink Tank printer delivers prints that are so high quality, you can even fool your boss or colleagues into thinking that the prints are actually real. Country: SingaporeAgency: BBDO SingaporeDigital, […]
Singapore has a rich, but bumpy music history. Home-grown artists are breaking new ground in ways that weren’t possible for older generations. To connect Temasek with a wider audience, we turned up the volume on made-in-Singapore music – past, present and future. The result: the Great Singapore Replay, an annual program and event that bridges […]
Chili’s was launching its Southwest menu and needed a younger audience through the door. Taste of the Southwest roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to […]
A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your […]