Several years ago in the United Arab Emirates, eating out felt like the national pastime. But despite a 15% Cashback, people weren’t using their Standard Chartered cards when the bill arrived. The bank wanted to increase existing cardholder spends and generate new ones. Short-lived, tactical dining offers were everywhere at this time. Foodie conversations around the diverse local eateries across the Emirate were difficult to find, however.

This small budget campaign was about starting and building a foodie conversation for the country. It worked. Card spends increased dramatically. A foodie community was born. The idea spread, with Standard Chartered India creating their own India Food Explorer.

Country: United Arab Emirates
Agency: TBWA\RAAD

On Twitter, people describe their Toblerone experiences in real-time. So to reflect the ‘Lost in the Toblerone Triangle’ positioning, the campaign features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toblerone themselves, and see it in the banner!

Here’s how our activation-led campaign worked.

Country: United Arab Emirates
Agency:
Ogilvy

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner so clever with space, you can use the ad to sell your car!

Country: United Arab Emirates
Agency: TBWA\RAAD

In several markets across APJ, mom is the primary caregiver when it comes to her child’s education. Homework Hacks is an online platform plus social content designed to build favourability by impacting sentiment. It offers tips to help enhance a children’s learning, proving that HP is dedicated to helping mom help her child shine.

Agency: BBDO Proximity Singapore

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Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research told us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both arabic and english, Adventures of the Al Khairat family provided stories, tips and recipes for family nutrition. 

Country: Saudia Arabia
Agency: TBWA\RAAD