With competition rising in the shipping industry, FedEx needed to show SME owners that they do more than deliver a package from A to Z. Budget was limited. So contextual, bite-sized content that showed FedEx Solutions Powered by People in action was the answer. The three videos received a great response on Facebook and over 4.5 million views on YouTube (across 4 languages), with viewers completing more than 95% of the video – well above YouTube benchmarks.
Country: China (Hong Kong)
Agency: BBDO Singapore