Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research told us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both arabic and english, Adventures of the Al Khairat family provided stories, tips and recipes for family nutrition. 

Country: Saudia Arabia
Agency: TBWA\RAAD