In Saudi Arabia, GE works in partnership with the government to train professionals in building the future of energy, healthcare and transport. A content series entitled GE Hewar (Hewar means conversation in Arabic), and these two films (Motherhood and People Power) humanize this partnership and share how GE impacts society across the Kingdom.
Country: Saudi Arabia
Agency: TBWA\RAAD Dubai
TVC, OOH, DOOH, digital, social