As part of the Clean & Clear always-on content plan, Squadcast engages newbie audiences across India, Thailand and Indonesia. Newbies in these markets often live in multi-generational households, where privacy is at a premium. Some may even share a mobile phone with their parents, and many parents follow them on social platforms!

Squadcast gives newbies the power to create their own secret messages which are only readable when an Instagram filter is applied. A fun and interactive way that turns Clean & Clear into part of their squad, and a engaging way to incorporate contests, influencers, sampling and more.

Country: Singapore
Agency: Zeno (An Edelman Company)