On Twitter, people describe their Toblerone experiences in real-time. So to reflect the ‘Lost in the Toblerone Triangle’ positioning, the campaign features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toblerone themselves, and see it in the banner!

Here’s how our activation-led campaign worked.

Country: United Arab Emirates
Agency:
Ogilvy