CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The project received 4M pageviews, global press coverage and many awards. It is featured in Rob Ford’s book by Taschen Press entitled Web Design: The Evolution of the Digital World 1990-Today.

Country: Online (Global)
Agency: BBDO Singapore

Pizza delivery at the push of a button

All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.

Country: United Arab Emirates

A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your soon-to-be driveway. I’m proud of the fact that this was listed by Mashable as one of the most “insanely clickable” ads in 2012.

Country: United Arab Emirates

It’s almost a decade old now, but this online advertising campaign for Panadol Actifast is still listed as one of the best banner campaigns on several sites across the internet. The three executions reveal how Panadol helps you clear your head and fast forward pain away easily and efficiently with Panadol Actifast. 

Countries: MENA
Agency: Memac Ogilvy