Posts

Pizza delivery at the push of a button

All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.

Country: United Arab Emirates
Agency: TBWA\RAAD

Chili’s was launching its Southwest menu and needed a younger audience through the door. Taste of the Southwest roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal. This is the first and last country song I have ever written (the song is inspired by Hey Good Lookin’ by Hank Williams), and it was a lot of fun.

Country: United Arab Emirates 
Agency: Memac Ogilvy

A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your soon-to-be driveway. I’m proud of the fact that this was listed by Mashable as one of the most “insanely clickable” ads in 2012.

Country: United Arab Emirates
Agency:
TBWA\RAAD Dubai

It’s almost a decade old now, but this online advertising campaign for Panadol Actifast is still listed as one of the best banner campaigns on several sites across the internet. The three executions reveal how Panadol helps you clear your head and fast forward pain away easily and efficiently with Panadol Actifast. 

Countries: MENA
Agency: Memac Ogilvy

 

Volvo was celebrating the 50 year anniversary of the 3-point seatbelt in a country… where many young people still weren’t buckling up. Rather than boring young people with seatbelt stats, we looked at the ever-changing fashions worn underneath them. The low budget campaign Safe & Style gave young people a fresh new reminder to always buckle up and was awarded Campaign Magazine’s Integrated Campaign of the Year.

Country: United Arab Emirates
Agency: Memac Ogilvy Dubai

 

To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. 

Country: Online (Global)
Agency: TBWA\RAAD

Several years ago in the United Arab Emirates, eating out felt like the national pastime. But despite a 15% Cashback, people weren’t using their Standard Chartered cards when the bill arrived. The bank wanted to increase existing cardholder spends and generate new ones. Short-lived, tactical dining offers were everywhere at this time. Foodie conversations around the diverse local eateries across the Emirate were difficult to find, however.

This small budget campaign was about starting and building a foodie conversation for the country. It worked. Card spends increased dramatically. A foodie community was born. The idea spread, with Standard Chartered India creating their own India Food Explorer.

Country: United Arab Emirates
Agency: TBWA\RAAD

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner so clever with space, you can use the ad to sell your car!

Country: United Arab Emirates
Agency: TBWA\RAAD

Approximately 70% of Saudis are obese, including 3 million children. GE wanted to bring better health for more people across the Kingdom. Especially mums and kids – since research told us they are considered the gateway to family health. The solution? Go direct into people’s homes – with a free resource designed for change. Available in both arabic and english, Adventures of the Al Khairat family provided stories, tips and recipes for family nutrition. 

Country: Saudia Arabia
Agency: TBWA\RAAD