Posts

VIP Fridge Magnet, Red Tomato

Pizza delivery at the push of a button

All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.

Country: United Arab Emirates
Agency: TBWA\RAAD
Digital, social

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Taste The Southwest, Chili’s

Chili’s was launching its Southwest menu and needed a younger audience through the door. Taste of the Southwest roped in virtual singing cowboys to sing praise, country-style. Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal. This is the first and last country song I have ever written; the tune was inspired by Hey Good Lookin’ by Hank Williams.

Country: United Arab Emirates 
Agency: Memac Ogilvy
Digital, social, retail

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Househunter Test Drive, Nissan

A few years ago, Dubai had heaps of expats arriving daily to join the workforce. The vast majority of these people were on a mission to find a apartment/villa rental AND a vehicle in their first month. Great insights like this are inspiring. HouseHunter Test Drive matches your home, budget, area and family size with the right Nissan for your soon-to-be driveway. I’m proud of the fact that this was listed by Mashable as one of the most “insanely clickable” ads in 2012.

Country: United Arab Emirates
Agency: TBWA\RAAD Dubai
Digital, social

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Safe and Style, Volvo

Volvo was celebrating the 50 year anniversary of the 3-point seatbelt in a country… where many young people still weren’t buckling up. Rather than boring young people with seatbelt stats, we looked at the ever-changing fashions worn underneath them. The low budget campaign Safe & Style gave young people a fresh new reminder to always buckle up and was awarded Campaign Magazine’s Integrated Campaign of the Year.

Country: United Arab Emirates
Agency: Memac Ogilvy Dubai
Integrated

 

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Create Your Terrain, Nissan

To launch Nissan’s latest SUV family, we took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain, even ones designed by them. The site uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it to win. 

Country: Online (Global)
Agency: TBWA\RAAD
Digital, social

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Savvy with Space, Micra

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, Nissan needed a banner that follows Micra’s lead. A banner so clever with space, you can use the ad to sell your car!

Country: United Arab Emirates
Agency: TBWA\RAAD
Digital, social

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