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CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The project received 4M pageviews, global press coverage and many awards. It is featured in Rob Ford’s book by Taschen Press entitled Web Design: The Evolution of the Digital World 1990-Today.

Country: Online (Global)
Agency: BBDO Singapore
Digital, social