Singapore has a rich, but bumpy music history. Home-grown artists are breaking new ground in ways that weren’t possible for older generations. To connect Temasek with a wider audience, we turned up the volume on made-in-Singapore music – past, present and future. The result: the Great Singapore Replay, an annual program and event that bridges the gap between musical generations and puts Temasek’s values of youth and artistic enablement into action.
Country: Singapore
Agency: Zeno (An Edelman Company)
TVC, OOH, DOOH, digital, social, experiential