Volvo was celebrating the 50 year anniversary of the 3-point seatbelt in a country… where many young people still weren’t buckling up. Rather than boring young people with seatbelt stats, we looked at the ever-changing fashions worn underneath them. The low budget campaign Safe & Style gave young people a fresh new reminder to always buckle up and was awarded Campaign Magazine’s Integrated Campaign of the Year.

Country: United Arab Emirates
Agency: Memac Ogilvy Dubai