We were looking to give moderators on our Facebook India page a fresh new way to engage with the truly diverse communities we served across India. Using colloquialisms and cultural cues, this Facebook sticker collection helped moderators connect with the diverse community much more personally.
Category content covered sports, food, festive, local flavours and popular phrases.
A few examples:
Aur Batao: Tell me more! (Hindi)
Adjust Maadi: Making a tiny adjustment (Kannada)
Aailaa!: Surprise! (Marathi)
Ooof!: Damn! (Punjabi)
Festive Lewk: Festive outfit (English)
Country: India
Brand: Facebook
Social