The global brand platform Yours to Make is about how you can explore who you are with Instagram. For young people, identity isn’t defined, it’s something that’s constantly explored. In Japan, we connected this with the idea of tapping into your true honne 本音 feelings rather than your public tatemae 建前 facade. The film features culture makers expressing their honne spirit, from NBA star Rui Hachimura to avant garde artist (and veggie dancer) Aoi Yamada. The campaign serves as a celebration of the good that can come from connecting with communities and interests on Instagram.
TVC, OOH, DOOH, digital, social Country: Japan Brand: Instagram
https://melanieclancy.com/wp-content/uploads/2022/11/IGJapan1.jpg9761920tunaclancyhttp://melanieclancy.com/wp-content/uploads/2019/12/80440423_1187773781568227_2120733560888360960_n.pngtunaclancy2022-11-18 04:59:172023-04-10 08:39:55Love Your Love (feat. Rui Hachimura), Instagram
