Many people in the Philippines find Meta-owned apps valuable, accessible, and innovative. But they don’t connect those values back to the Meta brand or its products. In fact, many people don’t know Meta owns the family of apps. So we used Facebook, Instagram and Messenger as a starting point to begin Meta’s narrative across the Philippines.
The campaign shines a light on the innovative ways that Filipinos have used the Meta-owned family of apps, and celebrates Filipino Creators who are inspiring a new movement of creative content online.
Country: Philippines
Brand: Meta
TVC, OOH, DOOH, digital, social