The global brand platform Yours to Make showcases how you can explore who you are with Instagram. ‘Instagram perfect’ is a real thing in India, and a fear that stops many from expressing themselves on the platform. To launch Reels in India, we challenged this notion of perfection. The series is about overcoming self doubts and exploring identities on Reels. We partnered with small, upcoming culture makers to share their stories across the country, inspiring young creators, intimidated by perfection, to embrace being in the making, one reel at a time. Made in partnership with our good friends at DDB Mudra.
Country: India
Brand: Instagram
TVC, OOH, DOOH, digital, social, experiential