This first-ever consumer campaign for Meta in Korea introduces Koreans to Meta’s social metaverse, where they can connect and participate in new ways. Everything is My World shows emerging Korean culture makers such as Soyoon uncovering her se guey guan (expanded identity) by making her own stage with her friends via the connected possibilities of the metaverse. The campaign provided a tangible example of the next frontier of social connection and achieved outstanding results, delivering stat. sig uplift for L2, all L1 and L0 BDA.
Country: Korea
Brand: Meta
TVC, OOH, DOOH, digital, social, experiential