CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The project received 4M pageviews, global press coverage and many awards. It is featured in Rob Ford’s book by Taschen Press entitled Web Design: The Evolution of the Digital World 1990-Today.

Country: Online (Global)
Agency: BBDO Singapore

Pizza delivery at the push of a button

All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.

Country: United Arab Emirates
Agency: TBWA\RAAD

A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Please note: this ad did not run in english, the english VO is for placeholder only.

Country: Singapore
Agency: BBDO Singapore

During Chinese New Year, cutouts of characters like 福 (Good Fortune) and 寿 (Longevity) called ‘fus’ are pasted on walls across Chinese households for good luck. Most are pasted upside-down because an “upside-down Fu” sounds nearly identical to the phrase “Good luck arrives”. So we matched Netflix Originals with Chinese New Year themes of 財 Wealth (Narcos, Ozark, El Chapo), 福 Good Fortune (The Crown, Bojack Horseman, Riverdale, Orange is the New Black, A Series of Unfortunate Events, Stranger Things) and 春 Spring (Altered Carbon, okja, A Korean Odyssey). The campaign captured the attention of entertainment publishers and created earned media for Netflix during the Chinese New Year season.

Country: Singapore
Agency: Zeno (An Edelman Company)

Across different markets in Asia Pacific, consumers and even healthcare professionals believed in specific wound care myths which were hurting sales numbers for Band-Aid. The Truth Heals convinces more consumers to cover more wounds with Band-Aid by showing them that covered wounds heal faster and have fewer scars than their competitors, including mother nature. Infographics, interactive educational content, Instagram and interactive display ads helped to debunk the myths and elevate the role of Band-Aid in the healing process.

Countries: China, Japan, Australia and Korea
Agency: Zeno (An Edelman Company)

In Saudi Arabia, GE works in partnership with the government to train professionals in building the future of energy, healthcare and transport. A content series entitled GE Hewar (Hewar means conversation in Arabic), and these two films (Motherhood and People Power) humanize this partnership and share how GE impacts society across the Kingdom,

Country: Saudi Arabia
Agency: TBWA\RAAD Dubai

Singapore has a rich, but bumpy music history. Home-grown artists are breaking new ground in ways that weren’t possible for older generations. To connect Temasek with a wider audience, we turned up the volume on made-in-Singapore music – past, present and future. The result: the Great Singapore Replay, an annual program and event that bridges the gap between musical generations and puts Temasek’s values of youth and artistic enablement into action.

Country: Singapore
Agency: Zeno (An Edelman Company)

 

As part of the Clean & Clear always-on content plan, Squadcast engages newbie audiences across India, Thailand and Indonesia. Newbies in these markets often live in multi-generational households, where privacy is at a premium. Some may even share a mobile phone with their parents, and many parents follow them on social platforms!

Squadcast gives newbies the power to create their own secret messages which are only readable when an Instagram filter is applied. A fun and interactive way that turns Clean & Clear into part of their squad, and a engaging way to incorporate contests, influencers, sampling and more.

Country: Singapore
Agency: Zeno (An Edelman Company)

The brief was to localize the global Shiseido #FindYourStrength campaign across retail, print, web and social in a way that would resonate with women across Singapore and be cost-effective to produce.

Survey research told us that when women in Singapore think of beauty, they do not think of strength. So we found a spokeswoman who combined both. Angela Lee is the world’s youngest MMA champ. Her Instagram proves that beauty and strength do not have to be mutually exclusive. 

The campaign was designed around creative image cropping and clever media placements. At first glance, magazine spreads, carousel ads and canvas articles appeared like traditional beauty ads. However, when the full image is revealed (through unfolding/swiping/tapping), you can see that Angela’s beauty pose is actually a fighting stance.

Country: Singapore
Agency: Zeno (An Edelman Company)

Many families don’t have a printer at home. They depend either on local print shops or printers at their own workplaces. Trouble is, most kids require last minute printing, sometimes late in the evening. Rush Dad tells the story of a last minute homework headache solved by a life-saver mum and an HP wireless printer. 

Countries: Thailand, India, China (featured)
Agency: BBDO Singapore