TVC, OOH, DOOH, digital, social
Country: Japan
Brand: Instagram
This first-ever consumer campaign for Meta in Korea introduces Koreans to Meta’s social metaverse, where they can connect and participate in new ways. Everything is My World shows emerging Korean culture makers such as Soyoon uncovering her se guey guan (expanded identity) by making her own stage with her friends via the connected possibilities of the metaverse. The campaign provided a tangible example of the next frontier of social connection and achieved outstanding results, delivering stat. sig uplift for L2, all L1 and L0 BDA.
Country: Korea
Brand: Meta
TVC, OOH, DOOH, digital, social, experiential
‘Instabae’ was a big buzzword in Korea. This popular trend was also connected to a fear that stopped many people from exploring their true interests or expressing themselves. Aligning with the global brand platform Yours to Make, we showed Koreans that it’s ok to like whatever it is that interests you. The campaign uses clever wordplay; Just-because-I-like-it-gram sounds just like Instagram in Korean.
We partnered with culture makers made famous for a specific talent to fearlessly share something different – an unexpected or unshared interest or passion. These stories were shared across the country, showing Koreans previously intimidated by the world of instabae content, that Instagram was exactly the place where they could explore their interests and shape their identity. Made in partnership with our good friends at Cheil, Korea.
Country: Korea
Brand: Instagram
TVC, OOH, DOOH, digital, social
The global brand platform Yours to Make showcases how you can explore who you are with Instagram. ‘Instagram perfect’ is a real thing in India, and a fear that stops many from expressing themselves on the platform. To launch Reels in India, we challenged this notion of perfection. The series is about overcoming self doubts and exploring identities on Reels. We partnered with small, upcoming culture makers to share their stories across the country, inspiring young creators, intimidated by perfection, to embrace being in the making, one reel at a time. Made in partnership with our good friends at DDB Mudra.
Country: India
Brand: Instagram
TVC, OOH, DOOH, digital, social, experiential
Many people in the Philippines find Meta-owned apps valuable, accessible, and innovative. But they don’t connect those values back to the Meta brand or its products. In fact, many people don’t know Meta owns the family of apps. So we used Facebook, Instagram and Messenger as a starting point to begin Meta’s narrative across the Philippines.
The campaign shines a light on the innovative ways that Filipinos have used the Meta-owned family of apps, and celebrates Filipino Creators who are inspiring a new movement of creative content online.
Country: Philippines
Brand: Meta
TVC, OOH, DOOH, digital, social
Roar Together shines a light on the power of connections, following the Facebook brand belief that people can do ‘More Together’ than alone. In India, culture went virtual over Covid. The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers – painted like tigers – dance in the streets of Kerala to entertain people as part of Onam celebrations. Amid Covid-19 restrictions, they hosted a live performance on Facebook.
To create an even stronger bond with the community, an AR filter took Pulikkali to the people. Users could don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year, and also join in the Facebook Live celebration. With many millions taking part safely & virtually, Roar Together was considered the most successful engagement campaign in Facebook International Marketing history.
Country: India
Brand: Facebook
Digital, social
We were looking to give moderators on our Facebook India page a fresh new way to engage with the truly diverse communities we served across India. Using colloquialisms and cultural cues, this Facebook sticker collection helped moderators connect with the diverse community much more personally.
Category content covered sports, food, festive, local flavours and popular phrases.
A few examples:
Aur Batao: Tell me more! (Hindi)
Adjust Maadi: Making a tiny adjustment (Kannada)
Aailaa!: Surprise! (Marathi)
Ooof!: Damn! (Punjabi)
Festive Lewk: Festive outfit (English)
Country: India
Brand: Facebook
Social
CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The project received 4M pageviews, global press coverage and many awards. It is featured in Rob Ford’s book by Taschen Press entitled Web Design: The Evolution of the Digital World 1990-Today.
Country: Online (Global)
Agency: BBDO Singapore
Digital, social
A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Please note: this ad did not run in english, the english VO is for placeholder only.
Country: Singapore
Agency: BBDO Singapore
TVC, OOH, DOOH, digital, social
Pizza delivery at the push of a button
All the big pizza players are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles as a pizza emergency button! Winner at Cannes, One Show, D&AD, SXSW, Caples and many more.
Country: United Arab Emirates
Agency: TBWA\RAAD
Digital, social