The global brand platform Yours to Make is about how you can explore who you are with Instagram. For young people, identity isn’t defined, it’s something that’s constantly explored. In Japan, we connected this with the idea of tapping into your true honne 本音 feelings rather than your public tatemae 建前 facade. The film features […]
The Power of Small content series by BBC StoryWorks for Ant International brings to life the game-changing impact of digital tools on micro and small businesses. Through powerful, real-world stories, the series shows how technology isn’t just a convenience—it’s a catalyst for economic independence and growth. From street vendors to family-run shops, each episode reveals […]
This first-ever consumer campaign for Meta in Korea introduces Koreans to Meta’s social metaverse, where they can connect and participate in new ways. Everything is My World shows emerging Korean culture makers such as Soyoon uncovering her se guey guan (expanded identity) by making her own stage with her friends via the connected possibilities of […]
‘Instabae’ was a big buzzword in Korea. This popular trend was also connected to a fear that stopped many people from exploring their true interests or expressing themselves. Aligning with the global brand platform Yours to Make, we showed Koreans that it’s ok to like whatever it is that interests you. The campaign uses clever […]
The global brand platform Yours to Make showcases how you can explore who you are with Instagram. ‘Instagram perfect’ is a real thing in India, and a fear that stops many from expressing themselves on the platform. To launch Reels in India, we challenged this notion of perfection. The series is about overcoming self doubts and […]
Many people in the Philippines find Meta-owned apps valuable, accessible, and innovative. But they don’t connect those values back to the Meta brand or its products. In fact, many people don’t know Meta owns the family of apps. So we used Facebook, Instagram and Messenger as a starting point to begin Meta’s narrative across the […]
Roar Together shines a light on the power of connections, following the Facebook brand belief that people can do ‘More Together’ than alone. In India, culture went virtual over Covid. The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers – painted like tigers – […]
We were looking to give moderators on our Facebook India page a fresh new way to engage with the truly diverse communities we served across India. Using colloquialisms and cultural cues, this Facebook sticker collection helped moderators connect with the diverse community much more personally. Category content covered sports, food, festive, local flavours and popular […]
CarbonStory and the United Nations Environment Programme wanted to raise awareness about climate change by personalising the devastating effects of rising sea levels. And what could be more personal than your home? Using Web GL and Google Street View, the website lets users type any location to see how global warming could affect them. The […]
A simple story that follows a young entrepreneur as he makes his business dream a reality with a little elbow grease and the help of his HP DeskJet Ink Advantage Ultra. From Start to Finish ran across LATAM in both Spanish and Portuguese. Please note: this ad did not run in english, the english VO […]